today they operate in some of the world's most dangerous place webs including iraq and syria to mention a few. they have quite a few developments in the pipeline. of course, that includes those in iran that you mentioned and one, as well, which will be the first hotel in the country. in my conversation with the president of rotana, he told me investors are being distracted too much by what the mainstream media is saying. he said the country is beautiful, and there's a lot of untapped potential. so i also asked him, then, is this part of a strategy to get in early and reap the rewards later? here is what he had to say. >> we invest now in time and energy and forces and then we -- yes, yes, we take advantage of that being the first in the market. >> but you also run the risk of tarnishing the reputation of r to ana. because now you're an entity doing business in iran. especially in this part of tthe world, there's a lot of unease when it comes to doing business in iran. are you concerned about that? >> not really. some people put their head in the stand and they say no, we're not. well, w